BABES | Beauty and Business Engineering Society of McGill
Create content to spread awareness about the club and events
Collaborate with lab team with product development
Collaborate with events team to plan networking events and reach out to possible speakers
Attend networking events
Plan and volunteer for fundraisers
Isobel Ryther
2508 Ridgeview Street, Austin, TX 78704
5128089610
isobelryther@gmail.com
I am a current joint marketing and entrepreneurship major with a background in engineering, giving me both creative and technical expertise. I have ground-floor experience in brand messaging, storytelling, content creation, and communication, alongside hands-on skills in coding, prototyping, and product design. I have a proven record of executing successful marketing campaigns and social media strategies.
EDUCATION
WORK EXPERIENCE
McGill University
Bachelor of Commerce, Marketing and Entrepreneurship
GOOD WORD
Built and executed social media strategy across social media platforms; growing reach and engagement
over 2x.
Managed influencer partnerships: researched, scored, and pitched 200+ creators; coordinated PR box
campaigns (custom packaging, brand letters, themed gifts) to drive awareness and retail velocity.
Designed and maintained company website, ensuring cohesive brand identity and optimized customer
journey.
Developed and tested paid advertising campaigns (Meta Ads A/B testing) to improve ROI and brand
visibility.
Produced graphic design assets (packaging mockups, logos, inserts, event collateral) using Adobe Creative
Suite, Procreate, and Figma.
Supported product development: contributed to recipe formulation and iterative product feedback loop.
Led community engagement through giveaways, collaborations, and retail activations, strengthening
customer loyalty.
Terrashroom
Developed and executed SEO strategies, improving website visibility and content engagement
Created and managed social media campaigns, including daily posts and automated engagement tools
Conducted research on influencers and media contacts to expand brand partnerships
Assisted in the creation of marketing materials, including mailings and promotional content
Collaborated with teams to brainstorm creative marketing ideas
Managed customer inquiries post-launch to ensure high brand satisfaction and improve customer retention
Translated technical documents for digital platforms, improving user accessibility and enhancing customer
experience
Intel
Developed proficiency in Arduino programming, gaining hands-on experience with coding, troubleshooting,
and debugging.
Applied coding skills to create functional prototypes or projects within a limited time frame.
Collaborated with fellow interns, engineers, and team members to contribute to a larger project,
demonstrating effective teamwork and communication in a professional environment.
Demonstrated intellectual curiosity by seeking to understand the broader context of the projects, beyond
the specific coding tasks, and how they contribute to Intel's objectives.
Created and designed a presentation that effectively conveyed the key aspects of the project.
Ann Richards School For Young Women Leaders
High School Diploma
Achievements: GPA: 4.6, Class Rank: 3/94
Jan 2023 - May 2027
Aug 2019 - Jan 2023
Lead Marketing Intern | May 2024-Present
Lead Marketing Specialist | April 2024-Sept 2024
Computer Engineering Intern | March 2023
Media Coordinator | Present
SKILLS
EXTRACURRICULARS
Digital Marketing: Digital Marketing, B2B Marketing, Marketing Strategy, Competitive Market Analysis, Social Media Marketing (TikTok, Instagram, Snapchat, Pinterest), Meta Business Suite Search Engine Optimization (SEO), Influencer Marketing, Brand Image Awareness, Project Delivery
Technical Tools & Analytics: Google Applications, Google Analytics, Microsoft Office Suite, Google Workspace, Canva, Adobe Creative Suite, Product Launch
Content & Communication: Content Creation, Video Production, Graphic Design, Entrepreneurship, Customer Service, Communication
Engineering & Design: 3D CAD Design, Coding (Arduino, JavaScript), Circuitry & Prototyping, Product Design & Development, Figma
Design and Created by Isobel Ryther | 2025