BABES | Beauty and Business Engineering Society of McGill

  • Create content to spread awareness about the club and events

  • Collaborate with lab team with product development

  • Collaborate with events team to plan networking events and reach out to possible speakers

  • Attend networking events

  • Plan and volunteer for fundraisers

Isobel Ryther

2508 Ridgeview Street, Austin, TX 78704

5128089610

isobelryther@gmail.com

I am a current joint marketing and entrepreneurship major with a background in engineering, giving me both creative and technical expertise. I have ground-floor experience in brand messaging, storytelling, content creation, and communication, alongside hands-on skills in coding, prototyping, and product design. I have a proven record of executing successful marketing campaigns and social media strategies.

EDUCATION

WORK EXPERIENCE

McGill University

Bachelor of Commerce, Marketing and Entrepreneurship

GOOD WORD

  • Built and executed social media strategy across social media platforms; growing reach and engagement

    over 2x.

  • Managed influencer partnerships: researched, scored, and pitched 200+ creators; coordinated PR box

    campaigns (custom packaging, brand letters, themed gifts) to drive awareness and retail velocity.

  • Designed and maintained company website, ensuring cohesive brand identity and optimized customer

    journey.

  • Developed and tested paid advertising campaigns (Meta Ads A/B testing) to improve ROI and brand

    visibility.

  • Produced graphic design assets (packaging mockups, logos, inserts, event collateral) using Adobe Creative

    Suite, Procreate, and Figma.

  • Supported product development: contributed to recipe formulation and iterative product feedback loop.

  • Led community engagement through giveaways, collaborations, and retail activations, strengthening

    customer loyalty.


Terrashroom

  • Developed and executed SEO strategies, improving website visibility and content engagement

  • Created and managed social media campaigns, including daily posts and automated engagement tools

  • Conducted research on influencers and media contacts to expand brand partnerships

  • Assisted in the creation of marketing materials, including mailings and promotional content

  • Collaborated with teams to brainstorm creative marketing ideas

  • Managed customer inquiries post-launch to ensure high brand satisfaction and improve customer retention

  • Translated technical documents for digital platforms, improving user accessibility and enhancing customer

    experience


Intel

  • Developed proficiency in Arduino programming, gaining hands-on experience with coding, troubleshooting,

    and debugging.

  • Applied coding skills to create functional prototypes or projects within a limited time frame.

  • Collaborated with fellow interns, engineers, and team members to contribute to a larger project,

    demonstrating effective teamwork and communication in a professional environment.

  • Demonstrated intellectual curiosity by seeking to understand the broader context of the projects, beyond

    the specific coding tasks, and how they contribute to Intel's objectives.

  • Created and designed a presentation that effectively conveyed the key aspects of the project.

Ann Richards School For Young Women Leaders

High School Diploma

  • Achievements: GPA: 4.6, Class Rank: 3/94

Jan 2023 - May 2027

Aug 2019 - Jan 2023

Lead Marketing Intern | May 2024-Present

Lead Marketing Specialist | April 2024-Sept 2024

Computer Engineering Intern | March 2023

Media Coordinator | Present

SKILLS

EXTRACURRICULARS

Digital Marketing: Digital Marketing, B2B Marketing, Marketing Strategy, Competitive Market Analysis, Social Media Marketing (TikTok, Instagram, Snapchat, Pinterest), Meta Business Suite Search Engine Optimization (SEO), Influencer Marketing, Brand Image Awareness, Project Delivery


Technical Tools & Analytics: Google Applications, Google Analytics, Microsoft Office Suite, Google Workspace, Canva, Adobe Creative Suite, Product Launch


Content & Communication: Content Creation, Video Production, Graphic Design, Entrepreneurship, Customer Service, Communication


Engineering & Design: 3D CAD Design, Coding (Arduino, JavaScript), Circuitry & Prototyping, Product Design & Development, Figma

Design and Created by Isobel Ryther | 2025